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Contagious: Why Things Catch On
Why do some ideas light up the world while others fade into silence? Contagious peels back the curtain on the science of social transmission, revealing the invisible levers—emotion, story, visibility, and value—that make content irresistible and messages magnetic. With brisk insight and captivating clarity, it decodes why whispers become roars, why we share what we do, and how influence often hides in plain sight. At its core lies a tantalizing question: Is virality crafted or caught? This is a playbook not just for marketers, but for anyone who wants their ideas to live—and spread.
- Originally Published: 2013
- Publisher: Simon & Schuster, 2013
- Genre: Non-fiction
- Pages: 256
- Book Type: Hardcopy
- ISBN: 978-1451686579
- Access: Members
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Emotional Intelligence: Why It Can Matter More Than IQ
Beneath the veneer of intellect lies a hidden force that shapes our lives: the art of understanding and mastering our own emotions. Emotional Intelligence unravels the delicate threads that connect self-awareness, empathy, and resilience, revealing how these unseen powers govern success, relationships, and well-being. It challenges the myth that intelligence alone determines destiny, inviting readers into a profound journey of inner discovery and transformation. What if the key to unlocking human potential is not in logic, but in feeling? This book beckons you to explore the subtle alchemy of the heart and mind entwined.
- Originally Published: 1995
- Publisher: Bantam, 2005
- Genre: Self-help
- Pages: 352
- Book Type: Hardcopy
- ISBN: 978-0553383713
- Access: Members
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Getting to Yes: Negotiating Agreement Without Giving In
What if negotiation wasn’t a battle of wills, but a search for mutual truth? Getting to Yes reveals a radical yet quietly powerful approach to conflict—one where listening becomes strategy, and principled compromise paves the way to lasting resolution. In a world where egos clash and positions harden, this book dares to ask: can we separate the people from the problem, and still win? Practical yet profound, it turns the tense theatre of negotiation into a space for clarity, calm, and transformation. The stakes? Not just deals or agreements—but trust, dignity, and the art of human connection.
- Originally Published: 1981
- Publisher: Penguin Books, 2011
- Genre: Self-help
- Pages: 240
- Book Type: Hardcopy
- ISBN: 978-0143118756
- Access: Members
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Grit: The Power of Passion and Perseverance
What if the secret to extraordinary success is not talent, but tireless resolve? Grit dives deep into the engine of human potential, arguing that passion fused with perseverance outpaces raw ability every time. With stories that pulse with triumph and defeat, it exposes the invisible force that separates the merely gifted from the truly great. In a world enamored with quick wins and natural brilliance, this book asks: what happens when you bet everything on persistence? A compelling manifesto for anyone determined to turn long days and deep purpose into lasting achievement.
- Originally Published: 2016
- Publisher: Scribner, 2016
- Genre: Self-help
- Pages: 352
- Book Type: Hardcopy
- ISBN: 9781501111105
- Access: Members
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How to Win Friends and Influence People
In a world brimming with noise and ego, How to Win Friends and Influence People offers a timeless key to the human heart—one forged not through manipulation, but through empathy, sincerity, and quiet persuasion. It maps the invisible architecture of connection, revealing how warmth and genuine interest can disarm resistance and transform strangers into allies. What if your greatest power lies not in asserting yourself, but in truly listening? Equal parts guidebook and mirror, this enduring classic invites you to master the delicate art of influence—by first mastering the art of being human.
- Originally Published: October 1936
- Publisher: Vermilion
- Genre: Self-help
- Pages: 260
- Book Type: Hardcopy
- ISBN: 978-0091906351
- Access: Members
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Influence: The Psychology of Persuasion
Why do we say “yes” when we mean to say “no”? Influence: The Psychology of Persuasion peels back the velvet curtain of persuasion to reveal the invisible levers that others pull to shape our decisions, beliefs, and desires. With surgical precision and psychological depth, it dissects six primal forces—reciprocity, scarcity, authority, commitment, liking, and social proof—that govern our behavior far more than reason ever could. Is persuasion a tool for manipulation, or a mirror reflecting our deepest instincts? This book does not merely explain influence—it casts a spotlight on the subtle choreography of human connection and control.
- Originally Published: 1984
- Publisher: Collins Business, 2006
- Genre: Self-help, psychology
- Pages: 336
- Book Type: Hardcopy
- ISBN: 978-0061241895
- Access: Members
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Man and His Symbols
What if the key to understanding ourselves lies buried in dreams, myths, and the symbols we scarcely notice? Man and His Symbols is an evocative journey into the deep architecture of the human psyche, where the unconscious speaks in images older than memory. Through rich illustrations and profound insights, the book unveils how symbols shape our fears, desires, and destinies—often without our awareness. Can we truly become whole without listening to what the soul whispers in symbols? This is not merely a study of the mind, but an invitation to explore the unseen terrain of meaning within us all.
- Originally Published: 1964
- Publisher : Penguin Random House, 1968
- Genre: Psychology
- Pages: 415
- Book Type: Hardcopy
- ISBN-13: 978-0440351832
- Access: Members
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Man’s Search for Meaning
In the heart of unspeakable darkness, one man dared to ask not how to escape suffering—but how to endure it with dignity. Man’s Search for Meaning is both a harrowing memoir and a luminous meditation, tracing the inner life of a soul caught in the grip of history’s cruelest machinery. Amid despair, it whispers a radical truth: that even in the absence of freedom, we can choose our response, and that choice can shape a life. What if the key to survival is not power or luck, but purpose? This is a book that doesn’t offer comfort—it offers meaning.
- Originally Published: 1946
- Publisher: Rider, 2004
- Genre: Personal Narrative
- Pages: 160
- Book Type: Hardcopy
- ISBN: 9781844132393
- Access: Members
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Mindset: The New Psychology of Success
What if your true potential had less to do with talent and more to do with how you think about growth itself? In Mindset, the invisible architecture of belief is laid bare, revealing how the simple choice between a fixed or growth mindset can shape success, resilience, and the will to rise after failure. With clarity and warmth, this book challenges the reader to confront their self-imposed limits and reimagine effort not as struggle, but as transformation. Can you change your mind—and in doing so, change your life? This is a journey into the heart of learning, achievement, and the quiet revolution of believing you can.
- Originally Published: 2006
- Publisher: Ballantine Books, 2007
- Genre: Non-fiction
- Pages: 320
- Book Type: Hardcopy
- ISBN-13: 9780345472328
- Access: Members
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Propaganda
In Propaganda, the unseen gears of modern society are laid bare—revealing how public opinion is not discovered, but designed. With chilling precision, it explores how invisible hands shape beliefs, habits, and even desires, turning democracy into a theater of managed consent. Is freedom still freedom if our thoughts are orchestrated by unseen forces? At once clinical and provocative, this book whispers a dangerous truth: those who understand persuasion rule the minds of the many. A mirror and a warning, it beckons the reader to question not only what they think—but why they think it.
- Originally Published: 1928
- Publisher: iG Publishing, 2004
- Genre: Non-fiction
- Pages: 175
- Book Type: Hardcopy
- ISBN: 978-0970312594
- Access: Members
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Same as Ever: Timeless Lessons on Risk, Opportunity, and Living a Good Life
In a world obsessed with what changes, Same as Ever turns its gaze toward what doesn’t—the timeless truths of human behavior that shape markets, money, and decision-making across generations. With quiet force and lucid insight, it reveals how fear, greed, hope, and uncertainty echo through every boom and bust, every fortune made and lost. What if the best way to predict the future is not to chase what’s new, but to understand what never changes? This book invites readers to step back from the noise and peer into the deep patterns that govern our choices—unchanging, profound, and always present.
- Originally Published: 2023
- Publisher: Harriman House, 2023
- Genre: Self-help
- Pages: 224
- Book Type: Hardcopy
- ISBN: 978-1804090947
- Access: Members
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Social Intelligence: The New Science of Human Relationships
What if your brain was not merely wired to think, but sculpted to connect? Social Intelligence unveils the hidden architecture of our relationships—the subtle neural choreography that binds strangers, lovers, friends, and rivals in an invisible emotional dance. With every glance, every word, every silence, we shape—and are shaped by—the people around us. Can understanding these quiet exchanges unlock a more compassionate, resilient, and deeply human world? A warm, revelatory exploration of empathy, attunement, and the biology of connection, this book invites you to see every interaction as a mirror—and a choice.
- Originally Published: 2006
- Publisher: Bantam Books, 2006
- Genre: Social Psychology
- Pages: 374
- Book Type: Hardcopy
- ISBN: 978-0470444344
- Access: Members
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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
What if the key to power, peace, and persuasion wasn’t louder voices or sharper wit, but an ancient art refined through the centuries? Thank You for Arguing transforms everyday disagreements into opportunities for mastery, inviting readers to wield rhetoric not as manipulation, but as a form of elegant influence. With wit, wisdom, and a touch of mischief, it exposes the mechanics behind how opinions are shaped, minds are moved, and conflicts resolved—or won. Can argument be more than conflict—can it be connection, even seduction? This is not just a book about speaking better—it is a guide to thinking more clearly, listening more keenly, and navigating the modern world with strategic grace.
- Originally Published: 2007
- Publisher: Crown, 2020
- Genre: Self-help
- Pages: 480
- Book Type: Hardcopy
- ISBN: 978-0593237380
- Access: Members
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The 48 Laws of Power
In the ruthless theater of ambition, The 48 Laws of Power is both a mirror and a map—a compendium of strategies drawn from the shadows of court intrigue, battlefield cunning, and boardroom calculation. With each law, a mask is lifted, revealing the mechanics of manipulation, the seduction of influence, and the quiet violence of control. Can one master power without becoming its prisoner? Stark, provocative, and unapologetically amoral, this book does not ask you to play fair—it demands you decide whether to play at all. It is a handbook for those who wish not merely to survive, but to dominate.
- Originally Published: 1998
- Publisher: Profile Books, 2000
- Genre: Self-help
- Pages: 452
- Book Type: Hardcopy
- ISBN: 978-1861972781
- Access: Members
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The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
What if the barrier between who you are and who you aspire to be could be dissolved by stepping into an alternate self—an alter ego crafted with intention and power? The Alter Ego Effect explores the transformative force of harnessing hidden personas to break free from fear, doubt, and limitation, revealing how identity can be both a prison and a key. In a world where external pressures seek to define us, can adopting a secret self unlock untapped reservoirs of courage, creativity, and resilience? This compelling guide navigates the mysterious interplay between psychology and performance, inviting readers to become architects of their own destiny by mastering the art of reinvention.
- Originally Published: 2019
- Publisher: HarperCollins Publishers, 2019
- Genre: Self-help
- Pages: 272
- Book Type: Hardcopy
- ISBN: 9780062838636
- Access: Members
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The Bomber Mafia: A Tale of Innovation and Obsession
In the smoke-shadowed crucible of World War II, a renegade band of idealists dared to believe that precision—rather than firestorms—could win the war and preserve humanity. The Bomber Mafia traces their dream with the tension of a moral thriller, where strategy clashes with conscience and the sky becomes a stage for salvation and destruction alike. Can technology be a force for mercy in the machinery of war, or does every innovation eventually bow to chaos? With haunting elegance, this is a story of obsession, invention, and the fragile line between vision and devastation.
- Originally Published: 2022
- Publisher: Penguin Books, 2022
- Genre: Self-help
- Pages: 237
- Book Type: Hardcopy
- ISBN: 978-0141998404
- Access: Members
