Waisa

Simon Sinek (born October 9, 1973) is an English-born American author and motivational speaker renowned for his insights on leadership and organizational culture. He is best known for his groundbreaking book Start with Why: How Great Leaders Inspire Everyone to Take Action (2009), which introduces the concept of the “Golden Circle” and emphasizes the importance of understanding the “why” behind actions to inspire others. This idea gained widespread recognition through his TED Talk, which has become one of the most viewed talks on the platform, with over 60 million views.

Sinek’s other notable works include Leaders Eat Last (2014), Together Is Better (2016), Find Your Why (2017), and The Infinite Game (2019), all of which have been bestsellers and have contributed to his reputation as a thought leader in business and management. His writings focus on creating environments where people feel inspired, safe, and fulfilled at work.

In addition to his writing, Sinek is the founder of The Optimism Company and has served as an adjunct staff member at the RAND Corporation. He has spoken at various prestigious events, including the United Nations and the U.S. Congress, sharing his vision for a more inspiring and effective workplace culture. Sinek’s work continues to influence leaders across diverse industries globally.